The design system at Canopy was a side project. We didn’t have one, but we needed one, so I built one. It followed the atomic design methodology of atoms, molecules, organisms, templates, and pages, but we also had contents, brand, imagery, and documentation sections, as well as Apple, Google, and Microsoft components. This design system evolved throughout the project, and whenever screens were marked as ready to build, the engineers could reference all of the component parts in the design system.

This was a 0-1 stage start-up, backed by Ford, successfully releasing a new hardware and software product to market, in the vehicle security space. My role was to take a hardware prototype and a software concept, and then expand upon the concept, design, prototype, test and validate those designs and ideas, and then deliver engineer ready high fidelity flows, accompanied by a new design system built from the ground up.

Hydrogen has huge potential, but there are a number of challenges. I was hired to work in a small cross disciplined team, and tasked with getting under the surface of the hydrogen process, from extraction to consumption. We had to identify all of the different people involved at each stage, their jobs to be done, and then surface and visualise all of the different types of data available, so that improvements and efficiencies could be made.

Working with a team of data scientists on a digital transformation project, I was hired to assist on two parts of their new SaaS platform, Performance Drivers, and Revenue Premium. This role involved research, exploration, workshops, ideation, a minimum viable product, visual design, user testing, synthesising feedback, sharing insights, prioritising, iterating, testing again, validating, engineering, and shipping.

This was a short booking at the end of the year to help in the generation of ideas for a new iOS App called Espresso. A rich, full-flavoured shot of daily global analysis from the editors of The Economist. This was predominantly a visual design role, with a focus on reusable components.

This was a 0-1 stage start up in the Health Tech space. Working directly with the company founder and a senior strategist, I was tasked with creating all of the software to pair with a suite of hardware devices, that enable the remote monitoring of elderly and vulnerable people in their own homes. The outcome was an iOS app for friends and family, and a web app for healthcare professionals.

The Racing Post are know as a newspaper for people interested in horse racing. They are not know as a data management company, however, that is a large part of what they do. They manage large quantities of data coming in to the company from multiple different sources, and that data needs to be processed, checked, and readied for output. I was hired to review all of their legacy backend systems, and work closely with their data operations manager to create one new data management platform that was much quicker and easier to use.

Elliptic develop a SaaS platform for blockchain analytics, with the world’s largest blockchain identity dataset. They wanted to add a new anti money laundering tool to it, and needed a lead product designer. My role was to work very closely with the product owner, company founders, and engineers to understand their offering, and then design software to enable compliance analysts at major banks and crypto-currency exchanges to import their customers transactions, apply risk rules, and then analyse their risk level.

GoHenry provide pre-paid debit cards for children, with a child facing app, and a parent facing app with parental controls. Part of this project included looking in to a desktop only sign up process for parents only, and developing a mobile first sign up process that a child could start, and then request their parent or legal guardian to complete. I also led the website re-design based on an updated brand guideline.

Marakon Management Consultants created a formula for working out potential increases or decreases in someone’s pension pot, based on the level of risk they are willing to take. Marakon partnered with Elsewhen to create a white label product that could be re-skinned for any of the mayor US pension providers, and brought to market quickly. I was the Lead Product Designer on this project.

Working as the product design lead in a small cross disciplined team of people put together by the agency Elsewhen, we were integrated in to a larger team at Bupa to work on a new exploration project after the acquisition of a major private dental provider. Working in one week sprints, we followed a hypothesis driven approach, prioritising first where we believed we could make the biggest gains for the least amount of effort.

Travel Supermarket launched a new website without testing it first. Traffic was down 59%, revenue was down 25%, and gross profit was down 37%. With a user research document in my hands and a site audit from an external UX agency, my job was to tackle some of the sites biggest problems and find a number of design solutions to increase user engagement, revenue and profit.

Marks & Spencer used to have a mobile site, a tablet site, a desktop site, and an in-store touch screen site. Each site had a different navigation, design, and user experience. I was tasked with reviewing all of the existing design and UX across all devices, then putting forward a new fully responsive proposal, incorporating a new brand guideline.

Burberry were looking replace their old website with a new one, and create an online store for the first time. I was hired to lead the visual design of this new website, while working closely with their internal UX lead and senior stakeholders.

I was hired by the BBC to work alongside their in-house designers on a new website framework for BBC radio. After this, and shortly after the first release of BBC iPlayer, I was then tasked with exploring ideas for a new BBC radio app.

I was the Senior Designer on the House of Fraser project while working at DigitasLBi. As well as the main pages, we also did a lot of work around the checkout section of the website, making sure that we had done everything we could to minimise any potential user dropout. This project ran alongside the Hamley's website, who were using the same set of wireframes.

My second role out of university was working as the lead in-house Digital Designer for Diesel, based at their headquarters in northern Italy. I was responsible for a number of diesel.com sites, and the design of all of their marketing communication.

My first role out of university was at a new digital marketing agency, on a mission to give bands and musicians a space on the internet for the first time. I was hired as their first designer to create websites for artists like Blur, Paul Weller, Radiohead, and Coldplay. As well as designing the odd piece of album artwork, I also won four digital music awards in one year.